Archive for June, 2010
What Do Women Want? Coulter Infiniti Just Might Have the Answer
The luxury vehicle market has traditionally been the purview of the successful businessman, and Infiniti has taken its place in the top flight of desired vehicles. But Coulter Infiniti in Mesa, AZ has taken the doors off of the entrance to the “Gentleman’s Club” and welcomed a new generation of well-informed, style and performance-oriented women into world of luxury car ownership.
With Internet access at their fingertips, women are increasingly knowledgeable about the car buying process. As a result, men and women indicate that they are equally satisfied with the automotive sales experience, at least according to the most recent J.D. Power Sales Satisfaction Index. Both sexes gave the dealership where they bought or leased their new car an identical satisfaction rating of 847 on a 1,000-point scale—a record high for the 20-year study.
“We know that women between the ages of 35 and 50 are our fastest growing market, and influence up to 80% of all new and used Infiniti purchases, says Greg DePaola, General manager of Counter Infiniti, in the greater Phoenix, AZ area. “We definitely had that mind when we designed our dealership. We chose a location adjacent to a Country Club area, and chose décor that is warm and inviting, paying special attention to the lighting and ambience of the waiting areas. At Coulter Infiniti, we know that the vast majority of our buyers, but women specifically, will have shopped comparatively on line before coming into our dealership. In almost all instances they have pre-qualified themselves for the purchase, and are looking for the luxury dealership that provides a luxury buying experience. That is where we excel.”
All luxury car purchasers look for style, comfort and performance, and the Infiniti G35 provides all that and then some. In AutoUSP.com’s March 11, 2010 blog post, the Infiniti G35 is cited among the top 5 choices for women making $100,000 per year or more. The Infiniti G35 meets the demand that women have on a number of counts:
- Style
- Reliability
- Roominess
- Luxury appointments
- Performance
- Value.
Coulter Infiniti cements its relationship with customers with its over-the-top concierge service after the sale. If service is needed, they take the stress out of the experience for East Valley Infiniti owners, and it is a big favorite of their female car buyers. The complementary Valet pick-up and delivery service includes:
Coulter Infiniti strives for a responsive, welcoming sales and service environment, which results in its high level of female customer referrals. “We hire seasoned luxury sales professionals,” indicates Sales Manager, John Ajluni. “We want every client’s experience, from a call to the receptionist, interaction with our sales staff, service writers, even the Valet drivers to reflect the Coulter Infiniti experience. Once our new buyers have had 2-3 weeks behind the wheel of their new Infiniti we schedule a “reconnect” meeting where we invite new owners back to the dealership to review all the features of their new car. Women are very responsive to this session, as they are much more likely to ask questions and get the full benefit of Infiniti’s amazing array of features.” The Coulter Infiniti Pre-owned car inventory also appeals to its female customers’ sense of value and appreciation for luxury. Consumer Reports consistently rates Infiniti “above average” for resale value, reinforcing the sense that paying more for value pays off in the bigger picture. Coulter Infiniti on-line access allows its female buyers to comparison shop with anonymity until she is prepared to purchase, which fits the profile that female buyers are less emotional and more analytical when it comes to choosing their ride. General Manager DePaola characterized the typical female client shopping for a luxury car in his East Valley dealership as the ideal customer. “When a woman comes in to purchase a Coulter Infiniti, she walks through our door having done her homework. She knows how Infiniti’s features stack up with other luxury cars in her price range, the performance, reliability, and safety elements meet her criteria, she knows she can afford to drive, a model G35 or an FX35, and she is ready to ‘try it on for size.’ Our job is easy. We need to listen carefully, to fine-tune the array of options she desires, and help her complete the purchase as seamlessly as possible. We build our female referral base not by ‘selling’ cars to women, but by ‘helping them buy’ the exact vehicle that best meets their needs. ” Coulter Infiniti is located in Mesa Arizona, serving Ahwatukee, Chandler, Gilbert, Mesa, Scottsdale, and Tempe, Arizona. They are proud of their “A” rating with the Better Business Bureau, and can be accessed at www.arizonainfiniti.com. |
Finding the Right Infiniti Dealer in Phoenix, Arizona
Whenever people go out looking to buy cars, a few things are always in mind. One of these things is the price tag. However, this is only one part of the equation. While anyone can get something random for a reasonable price, there is always a concern of style. Does this car reflect your personal needs and wants? Does it make you feel the way you want to feel behind the wheel? Everyone needs a car that is a reflection of who they are as a person. A car is more than just a way to get around, it’s a way the world views you. There is no one who wants a car that isn’t sleek, stylish, and reflective of their personal tastes. Instead of settling on the wrong car, it might be best to just find the right car, at Coulter Infiniti in Mesa, Arizona.
The key to finding the right car is based mostly in two major elements; variety of vehicles and the concern of the dealer. If there are not many options when it comes to vehicles, then it makes it very difficult to find the right car. You might get lucky, but more likely than not you will settle for a less than optimum car. With a variety of cars, you will be able to find a vehicle that is your match and equal. The other element is the concern of the dealer. If the dealer is not concerned with helping you navigate the choices and find the right car, it becomes almost impossible. This can be a real challenge in Arizona, but there are locations that have the kind of care that is necessary. Coulter Infiniti in Mesa, Arizona is a clear example of a car dealer that can effectively assist in finding that right vehicle.
When it comes to stylish vehicles at reasonable prices, there are few places as qualified as Coulter Infiniti to help you find the car that is the right fit for you. With a huge selection of luxury cars, this dealer should be the first stop you make on your hunt to find the right car. From the sleek Infiniti G37 sedan, and the powerful and stylish Infiniti GX56, the variety is quite impressive. Even if the sheer number of options is a bit daunting, experienced Infiniti Manager Greg DePaola and his wonderful staff will be sure to help you in this endeavor. When it comes to luxury car dealerships in Phoenix, there are few that have the sense of detail of Coulter Infiniti when it comes to personal service. The ultimate goal is to find a car that is right for you so that you can be comfortable with not only your car, but with what that car means to you. Please visit CoulterInfiniti.com, for more information, or contact the dealership today to setup a guest drive at 480-396-1500.
100% of Coulter Infiniti Service Technicians Complete Infiniti Factory Certified Training
The Coulter Infiniti commitment to excellence extends throughout the entire organization. Customer satisfaction starts with the sales experience, and it extends to the extensive training required for all the automotive specialists performing maintenance and repair work at the East Valley dealership. The myriad features of today’s state of the art automobiles require rigorous study and on-going re-training and skill-based updates.
The independent, non-profit National Institute for Automotive Service Excellence (ASE) was established in 1972 to improve the quality of vehicle repair and service through the voluntary testing and certification of technicians and other automotive service professionals. ASE’s training is industry-driven and ASE trained technicians are truly a cut above others in the automotive industry.
Infiniti-specific training broadens the knowledge of Coulter Infiniti’s technicians, as it focuses on Infiniti’s sophisticated electrical system, their innovative engines, chassis design, drive train, and their one-of-a -kind climate control systems.
Infiniti-specific training is equally important for consumers who purchase pre-owned Infiniti’s from Coulter Infiniti in Mesa, AZ. The dealership offers the buyer the confidence of knowing their certified pre-owned vehicles are backed by warranty coverage…and the satisfaction of enjoying the same individualized service and programs that define The Total Ownership Experience® for owners of new Infiniti vehicles.
Only Infiniti models less than four years old and with less than 60,000 miles qualify for the program, and they must pass a rigorous inspection. Buyers of a Certified Pre-Owned Infiniti receive a 72-month/100,000 total-vehicle-mile warranty, roadside assistance, trip interruption benefits and towing assistance that is designed to provide the peace of mind Infiniti ownership is famous for. Discriminating buyers enjoy the prestige of Infiniti and the added value of this outstanding approach to customer satisfaction.
Coulter Infiniti is located in the hub of Phoenix’s East Valley, serving Ahwatukee, Chandler, Gilbert, Mesa, Scottsdale, and Tempe, Arizona. They are proud of their “A” rating with the Better Business Bureau, and can be accessed at www.arizonainfiniti.com. Located just off of I-60 at the Superstition Springs exit, it is convenient to the loop 202, Red Mountain Freeway, linking Maricopa County with easy access to Pinal and Pima County as well.
Coulter Infiniti Offers up to $10,000 Discounts During Memorial Day Sale
Coulter Infiniti, the Phoenix area’s foremost Infiniti dealership, is hosting a huge Memorial Weekend sales event. Coulter Infiniti rebates on select new Infiniti models are: $10,000 on the QX56 and M35 models, and range from $8,000 to $3,000 on other popular models, like the Infiniti G37, the Infiniti FX 35, and the Infiniti EX.
This limited time opportunity for Arizona Infiniti shoppers expires May 31, 2010, as The State of Arizona’s temporary 1% sales tax goes into effect June 1, 2010. Coupled with the significant Coulter Infiniti discounts, luxury car buyers in the greater Phoenix area have the opportunity to own one of Consumer Reports’ “Best We’ve Tested” 2009 winners with unprecedented discounts. Purchases must be completed by the end of business on Monday, May 31, 2010. Special sales hours are in effect for the convenience of Arizona Infiniti shoppers.
Coulter Infiniti is located in Mesa Arizona, on Superstition Springs Blvd south of State Hwy 60, serving Ahwatukee, Chandler, Gilbert, Mesa, Scottsdale, and Tempe, Arizona. Consumers are invited to compare on-line availability, then call 1-800-778-2219 and experience Coulter Infiniti’s outstanding customer service and support for themselves. Coulter Infiniti is part of the Coulter family of luxury car dealerships, serving the greater Phoenix area since 1923. They are proud of their “A” rating with the Better Business Bureau, and can be accessed at www.arizonainfiniti.com.